User Behavior – and how to change it – doesn’t need to a mystery. If you’re interested in understanding and shaping how your users behave, a Behavioral Design workshop is a fast and impactful way to help your team start hacking user behavior.
Behavior Design workshops help product teams learn how to use BD techniques in ways that maximize the benefit for both the user and the business.
Behavioral Design gives teams like yours a toolbox of practical design patterns you can implement in your product immediately. Need users to open your app more? There’s techniques for that. Need them to understand something complex, quickly? Need to increase or decrease how frequently they do something? Behavioral Design has the answers.
Now more than ever, it’s critical for product organizations to know the science underneath human behavior, how to apply it, and how to respect users’ dignity. In a competitive and crowded digital space, Behavioral Design is crucial for both user and company success, but only though education and communication can we ensure that these techniques are used appropriately
Through our experiences working with outstanding teams worldwide, here’s what’s worked in helping teams start using Behavioral Design:
Behavioral Design Workshop
Our Behavioral Design workshop aims to educate, motivate, and inspire today’s product leaders to think beyond the screen. We work with teams and help to discover ways to incorporate what we’ve learned from neuroscience and psychology about decision making and habit formation to improve product experiences.
The workshop centers on the Behavioral Design Toolkit which takes us beyond interface design into the design of human behavior. In the workshop, we analyze and deconstruct the subtle, and often invisible, techniques that change user behavior. We explore each technique: when to use them, and why. We review the ethical considerations of Behavioral Design and how to align with users’ desires. Finally, we embed with your teams to strategize on which small immediate experiments can be run using Behavioral Design to help you hit your growth goals.
Sound like a big day? It flies by. Here’s an example of what we covered working with Munich’s Digital Product School, and how you can architecture your workshop.
Behavioral Design Workshop Agenda (Sample)
- Keynote Talk
- Why does BD matter? Why does BD work?
- A crash course in Brain Architecture. How does the architecture of the brain give rise to the architecture of the mind? What has comparative neurology taught us about animal and human motivation?
- Who else is doing outstanding work in right now in BD?
- Why is BD growing today? Why not 10 years ago? Why not 10 years from now?
- What tools and techniques does BD offer? How do they work? How do they map to behavior change?
- What success have people seen using BD?
- What are the ethical considerations of practicing BD? Why does that matter?
- Facilitated Discussion
- Goals, Expectations, and Alignment for Breakout Sessions
- Team Breakout Sessions
- Brainstorming & Building (Prototyping)
- What do we want to achieve or solve with BD? Business goals? User goals? Ethical alignment?
- What product or feature is best suited to help achieve these?
- What proven BD techniques are best suited to achieve these?
- How might we apply these techniques in our product to achieve the goal?
- Presenting, Advising and Iterating
- Brainstorming & Building (Prototyping)
- Closing Talk and Discussion
- Happy Hour? Happy Hour 🙂
Workshop Impact and Results
A workshop run well, will empower your teams with:
- An understanding the of the foundation, history and ethics of Behavioral Design
- Definitions, case studies, and real world examples of validated techniques from the Behavioral Design Toolbox
- Competency applying techniques from the Behavioral Design Toolkit: which tools? Where? Why?
- New ideas and hypotheses with which to run experiments.
If you are interested in running your own Behavioral Design workshop in your organization, we recommend first reading our ebook, Digital Behavioral Design. The book covers history, ethics, toolkit, and real world examples laying the foundation for the team to build off of. If you have questions or are interested in working with our team for your workshop, please reach out to firstname.lastname@example.org.