Human Behavior
is Programmable

Learn the basics, best practices, science, and secrets behind Behavioral Design from the hacker\neuroscientist founders of Boundless.ai in our first book, Digital Behavioral Design.

B-Bow-Brain-01

Human Behavior
is Programmable

Learn the basics, best practices, science, and secrets behind Behavioral Design from the hacker\neuroscientist founders of Boundless.ai in our first book.

“Why do people do what they do?!”

Today, this is a more pressing question than ever. Thousands of businesses, right now, have a fantastic value proposition that their users are begging for, but users can’t take advantage of because of barriers to changing their own behavior. 

Answering this questions is at the heart of Behavioral Design, and is the focus of this book.

What's inside?

In Volume 1, we introduce Behavioral Design as a field and framework, with a special emphasis on habit formation. We review the ethics of Behavioral Design and how these techniques can be used for good. We explore what techniques Behavioral Design offers us to change user behavior, and we focus in on how the Cue-Action-Reward (CAR) Model has been used to induce habits.

What's inside?

In Volume 1, we introduce Behavioral Design as a field and framework, with a special emphasis on habit formation. 

We review the ethics of Behavioral Design and how these techniques can be used for good. We explore what techniques Behavioral Design offers us to change user behavior, and we focus in on how the Cue-Action-Reward (CAR) Model has been used to induce habits.

A toolkit for programming behavior

While running Boundless Mind, we’ve worked with dozens of teams to help them use Behavioral Design to change user behavior. We’ve compiled what we learned into Digital Behavioral Design to help Product and Marketing teams better understand what makes users tick.

A toolkit for programming behavior

While running Boundless Mind, we’ve worked with dozens of teams to help them use Behavioral Design to change user behavior. 

We’ve compiled what we learned into Digital Behavioral Design to help Product and Marketing teams better understand what makes users tick.

“Why do people do what they do?!”

Today, this is a more pressing question than ever. Thousands of businesses, right now, have a fantastic value proposition that their users are begging for, but users can’t take advantage of because of barriers to changing their own behavior. 

Answering this questions is at the heart of Behavioral Design, and is the focus of this book.

driving habits

Chapters 2 and 3 dive deep into how habits work – and what your team can do to start engineering them using the CAR Model. We review what habits are really made of, the science behind behavior change and habit-formation, and real examples of how you can get started building a habit-forming product.

driving habits

Chapters 2 and 3 dive deep into how habits work – and what your team can do to start engineering them using the CAR Model

We review what habits are really made of, the science behind behavior change and habit-formation, and real examples of how you can get started building a habit-forming product.

great responsiblity

Even as we write this, Cambridge Analytica, Facebook, and Russia stand accused of manipulating people’s voting behavior; App users feel like technology is taking over their behavior and they’re out of control; and the US is wracked by behavioral crises of opioid addiction, obesity, and Type-II Diabetes.

In Digital Behavioral Design, we explore what it means to use Persuasive AI ethically: transparently, aligned with a user’s interests, and aligned with social good. When well-aligned, Behavioral Design holds the potential to be a powerful tool for human thriving. We’re releasing this book to democratize and spread this information, and increase transparency with the public about these techniques.

great responsiblity

Even as we write this, Cambridge Analytica, Facebook, and Russia stand accused of manipulating people’s voting behavior; App users feel like technology is taking over their behavior and they’re out of control; and the US is wracked by behavioral crises of opioid addiction, obesity, and Type-II Diabetes.

In Digital Behavioral Design, we explore what it means to use Persuasive AI ethically: transparently, aligned with a user’s interests, and aligned with social good. When well-aligned, Behavioral Design holds the potential to be a powerful tool for human thriving. We’re releasing this book to democratize and spread this information, and increase transparency with the public about these techniques.

Get your free copy of Digital Behavioral Design

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start designing user behavior

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AI + NEUROSCIENCE BOOSTS ENAGEMENT & RETENTION

© Boundless Mind 2018

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AI + NEUROSCIENCE BOOSTS ENAGEMENT & RETENTION. © Boundless Mind 2018