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Boundless

PRODUCTIVITY

Want to keep people on task and checking items off their to-do list?
Try the perfect burst of dopamine.

How do you keep users powering through their todo list?

Our time is precious. And keeping people on track to achieve their goals means re-wiring how they think about their time – and how they track it. So how can your app keep people on-track, and tracking their progress?

Like every other computer, the brain is programmable. You just have to know the language.

Boundless.ai partnered with an emerging to-do list app to increase engagement, retention, and how often users checked off their daily tasks, powered by Boundless’ Enterprise Variable Reinforcement engine.

Working together, Boundless and our partner’s stakeholders:

  • Identified the critical action to reinforce: checking items off the todo list.
  • Designed encouraging positive reinforcement to show users according to Boundless’ prediction models and personalization AI.
  • Connected the app to Boundless AI’s secure Cloud computing facility.

Boundless Variable Reinforcement improved completion frequency by 60%

Using models of the brain’s innate habit-circuitry, Boundless’ AI predicted when and how each unique user should receive positive reinforcement. Our predictions ensured that reinforcement delivered was maximally likely to cause a neurological dopamine-release and – in turn – an increase in behavioral frequency.

Boundless AI has been trained specially to minimize burnout, detect user fatigue, and adapt dynamically to each user’s behavior. 

As a results, users exposed to Boundless used the checklist more consistently, checked off more items per day, and helped our partner better help their users do more everyday.